Mailchimp vs Brevo
The move from Mailchimp to a European alternative is a common one.
The result
- MailchimpTransparency 60/100 CBand CRank 4 of 11 in Email marketing
- BrevoTransparency 23/100 FBand FRank 9 of 11 in Email marketing
5 differences out of 9 criteria we could measure for both, last measured 2026-09-02. They match on 4 of the 9 criteria we could measure for both.
Public transparency score, not a product or security rating. This page compares what these two vendors publish, not what their products do.
Where they differ
| Criterion | What we found |
|---|---|
| Data processing agreement | We found it for Mailchimp (source). For Brevo we checked 8 addresses and found none. |
| Subprocessor list | We found it for Mailchimp (source). For Brevo we checked 7 addresses and found none. |
| Data location stated | We found it for Mailchimp (source). For Brevo we checked 7 addresses and found none. |
| Certifications named | We found it for Brevo (source). For Mailchimp we checked 6 addresses and found none. |
| HTTPS enforced with HSTS | We found it for Brevo (source). For Mailchimp we checked 2 addresses and found none. |
Where they match
Found for both, each with its source on the vendor page:
Found for neither at the addresses we checked (3 for Mailchimp, 3 for Brevo on the first of them). That is what we found, not a statement about what either vendor has.
Measured for only one of the two
3 criteria could be measured for only one of the two, so they are left out of the comparison entirely. That is a statement about our measurement, not about either vendor.
- security.txt (RFC 9116) not measured for Brevo
- Notice before subprocessors change not measured for Mailchimp
- Named privacy contact not measured for Mailchimp
The full labels
Every criterion with its weight, and the band each vendor lands in. Every line links the page we found it on; a cross means we found nothing at the addresses we checked.
Transparency labelsaas-ranking.com
Mailchimp
- A
- B
- C
- D
- E
- F
Published commitments4 of 7 found, 2 not measured
- foundData processing agreement×3
- foundSubprocessor list×3
- foundData location stated×3
- not foundStatus page with history×2
- foundPublic pricing×2
- not measuredNotice before subprocessors change×2
- not foundCertifications named×1
- not foundUptime SLA with a figure×1
- not measuredNamed privacy contact×1
Measured behaviour1 of 3 found
- not foundHTTPS enforced with HSTS×2
- not foundNo third-party tracking before consent×2
- foundsecurity.txt (RFC 9116)×1
Checked 2026-08-31. Every line links the page we found it on. A cross means we found nothing at the addresses we checked, not that the vendor has no such document. A transparency score, not a product rating.
Transparency labelsaas-ranking.com
Brevo
- A
- B
- C
- D
- E
- F
Published commitments2 of 9 found
- not foundData processing agreement×3
- not foundSubprocessor list×3
- not foundData location stated×3
- not foundStatus page with history×2
- foundPublic pricing×2
- not foundNotice before subprocessors change×2
- foundCertifications named×1
- not foundUptime SLA with a figure×1
- not foundNamed privacy contact×1
Measured behaviour1 of 2 found, 1 not measured
- foundHTTPS enforced with HSTS×2
- not foundNo third-party tracking before consent×2
- not measuredsecurity.txt (RFC 9116)×1
Checked 2026-09-02. Every line links the page we found it on. A cross means we found nothing at the addresses we checked, not that the vendor has no such document. A transparency score, not a product rating.
Keep going
The order of the two names is the order of our editorial list. It is not a ranking, and no vendor pays to appear here or to appear first. See how we measure.