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SaaS transparency ranking · Sales and marketing

Marketing automation software

41 vendors · updated 2026-10-16 · 6 without enough data for a score

Marketing automation platforms, ranked by what they publish about how they handle your data.

Public transparency score, not a product or security rating. Transparency means: published on the vendor's own site, readable without a login, found by us at the addresses we checked.

+9points above the median of every category we measure

  • Marketing automation26
  • All categories17
Median transparency score, out of 100. Marketing automation sits above the median across every category we measure.
  1. A0 0%
  2. B0 0%
  3. C4 11%
  4. D6 17%
  5. E10 29%
  6. F15 43%
35 vendors with a score; 6 more without a score because we could measure too little. Bands have fixed thresholds, see how the score works.
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6 without enough data for a band

41 vendors

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Each of these lists the Marketing automation vendors that meet one condition, with the source for each, and appears only where at least 8 of them meet it.

This category, criterion by criterion

How this market does on each criterion, with its own share and how it compares with the rest.

Head-to-head comparisons

Each comparison lists only the criteria where the two differ, with the source for every one. All comparisons.

Every result links its source on the vendor page. A grey segment means we could not measure it, not that it is missing. See how we score.