Marketing automation vendors, ranked by transparency
Marketing automation platforms, ranked by what they publish about how they handle your data.
- 26Vendors
- 21Ranked
- 12Criteria each
- 2026-08-31Checked
| # | Vendor | Score | DPA | Subproc. | Region | Status | Pricing | Certs | SLA | HSTS | Consent | sec.txt | Notice | Contact |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Keap | 75 | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ | – | – |
| 2 | Loops | 75 | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ | – | – |
| 3 | Airship | 65 | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✓ | ✗ | ✓ | – | – |
| 4 | CleverTap | 55 | ✓ | ✗ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | – | – |
| 5 | Customerly | 55 | ✗ | ✓ | ✓ | ✗ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ | – | – |
| 6 | Braze | 50 | ✗ | ✗ | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✓ | – | – |
| 7 | GetResponse | 50 | ✓ | ✗ | ✗ | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ | – | – |
| 8 | Insider | 50 | ✓ | ✓ | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ | ✗ | ✗ | – | – |
| 9 | Vero | 50 | ✗ | ✗ | ✓ | ✓ | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ | – | – |
| 10 | Act-On | 45 | ✗ | ✗ | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ | – | – |
| 11 | Beehiiv | 45 | ✗ | ✗ | ✓ | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ | – | – |
| 12 | Mapp | 45 | ✓ | ✗ | ✓ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | – | – |
| 13 | Bloomreach | 35 | ✗ | ✓ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | – | – |
| 14 | MoEngage | 30 | ✗ | ✗ | ✓ | ✗ | ✓ | ✓ | ✗ | ✗ | ✗ | ✗ | – | – |
| 15 | Iterable | 25 | ✗ | ✗ | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | – | – |
| 16 | Userlist | 20 | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ | – | – |
| 17 | Encharge | 17 | ✗ | ✗ | ✗ | – | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ | – | – |
| 18 | Ortto | 15 | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✓ | – | – |
| 19 | Attentive | 10 | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | – | – |
| 20 | Manago AI | 10 | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | – | – |
| 21 | SharpSpring | 10 | ✗ | ✗ | ✗ | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | – | – |
| Drip | not enough data | – | – | – | ✓ | – | – | – | ✗ | ✗ | – | – | – | |
| Emarsys | not enough data | – | – | – | ✗ | – | ✗ | – | ✗ | ✗ | – | – | – | |
| Exponea | not enough data | – | – | – | ✗ | – | – | – | ✗ | ✗ | – | – | – | |
| Netcore | not enough data | ✗ | – | – | ✓ | – | ✗ | – | ✗ | ✗ | – | – | – | |
| Postscript | not enough data | ✓ | – | – | ✓ | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ | – | – |
This category, criterion by criterion
How this market does on each criterion, with its own share and how it compares with the rest.
Data processing agreement · Subprocessor list · Data location stated · Status page with history · Public pricing · Certifications named · Uptime SLA with a figure · HTTPS enforced with HSTS · No third-party tracking before consent · security.txt (RFC 9116)
Every result links its source on the vendor page. A dash means we could not measure it, not that it is missing. See how we score.