Transparency alternatives to Serper
Other SEO tools vendors we measure, sorted by how much they publish that Serper does not. This is a comparison of disclosure, not of features or fitness.
12 shown of 37 that differ from Serper on at least one criterion we measured for both. Public transparency score, not a product or security rating.
Serper has 11 gaps in what we could measure: Data processing agreement, Subprocessor list, Data location stated, Status page with history, Public pricing, Certifications named, Uptime SLA with a figure, No third-party tracking before consent, security.txt (RFC 9116), Notice before subprocessors change, Named privacy contact. The column “publishes and Serper does not” is the one that closes them.
| Vendor | Score | Publishes, and Serper does not | Serper publishes, and they do not | |
|---|---|---|---|---|
| Ahrefsahrefs.com | 48/100 | 4 Data processing agreement, Data location stated, Public pricing, +1 | nothing | Compare |
| Advanced Web Rankingadvancedwebranking.com | 43/100 | 4 Data processing agreement, Status page with history, Public pricing, +1 | nothing | Compare |
| Rankfor.AIrankfor.ai | 35/100 | 4 Data location stated, Public pricing, No third-party tracking before consent, +1 | 1 HTTPS enforced with HSTS | Compare |
| SerpApiserpapi.com | 26/100 | 4 Status page with history, Public pricing, Certifications named, +1 | 1 HTTPS enforced with HSTS | Compare |
| Mangoolsmangools.com | 39/100 | 3 Data processing agreement, Public pricing, Notice before subprocessors change | nothing | Compare |
| seoClarityseoclarity.net | 35/100 | 3 Data processing agreement, Public pricing, Named privacy contact | nothing | Compare |
| Conductorconductor.com | 26/100 | 3 Status page with history, Certifications named, Uptime SLA with a figure | nothing | Compare |
| Mozmoz.com | 26/100 | 3 Public pricing, security.txt (RFC 9116), Named privacy contact | nothing | Compare |
| Seobilityseobility.net | 26/100 | 3 Data location stated, Public pricing, Named privacy contact | 1 HTTPS enforced with HSTS | Compare |
| OnCrawloncrawl.com | 23/100 | 3 Data location stated, Certifications named, Named privacy contact | 1 HTTPS enforced with HSTS | Compare |
| DataForSEOdataforseo.com | 32/100 | 2 Data location stated, Public pricing | nothing | Compare |
| AccuRankeraccuranker.com | 30/100 | 2 Data location stated, Public pricing | nothing | Compare |
Only criteria we could measure for both are counted. Where we could measure one and not the other, the row is silent: that would be a statement about our measurement, not about either vendor. Every single result with its source is on the two profiles.