SaaS Ranking
Menu

Klaviyo vs ActiveCampaign

Both promise automation beyond newsletters, for different kinds of shop.

Klaviyoklaviyo.com

Public transparency

65/100CBand C

Rank 5 of 33 in Email marketing

C

  1. Data processing agreement: found
  2. Subprocessor list: found
  3. Data location stated: not found
  4. Status page with history: found
  5. Public pricing: found
  6. Certifications named: found
  7. Uptime SLA with a figure: not found
  8. HTTPS enforced with HSTS: found
  9. No third-party tracking before consent: not found
  10. security.txt (RFC 9116): not found
  11. Notice before subprocessors change: found
  12. Named privacy contact: not found

Checked 2026-10-1112 checks

9point difference2differing criteria

ActiveCampaignactivecampaign.com

Public transparency

74/100BBand B

Rank 3 of 33 in Email marketing

B

  1. Data processing agreement: found
  2. Subprocessor list: found
  3. Data location stated: not found
  4. Status page with history: found
  5. Public pricing: found
  6. Certifications named: found
  7. Uptime SLA with a figure: found
  8. HTTPS enforced with HSTS: found
  9. No third-party tracking before consent: not found
  10. security.txt (RFC 9116): not found
  11. Notice before subprocessors change: found
  12. Named privacy contact: found

Checked 2026-10-1512 checks

2 differences out of 12 criteria we could measure for both, last measured 2026-10-15. They match on 10 of the 12 criteria we could measure for both.

Last change recorded in these results: 2026-10-15. We compare every new measurement with the one before it; one that finds the same thing is not a change.

Public transparency score, not a product or security rating. This page compares what these two vendors publish, not what their products do.

Prepare your vendor review

A source is a starting point. Check the product, plan, legal entity and date before treating it as evidence for your purchase. These questions do not change the transparency score.

Klaviyo

7 found · 5 not found · 0 not measured across 12 public checks.

12 of 12 criteria have a measured result from the last 30 days. Oldest dated result: 2026-10-11.

Investigate 5 open evidence questions
  1. Data location stated

    Which locations apply to our primary data, backups and support access? Which region can we select for this plan?

    Inspect this check
  2. Uptime SLA with a figure

    Which availability commitment applies to our plan? Please include the measurement window, exclusions and credit claim process.

    Inspect this check
  3. No third-party tracking before consent

    Which third-party requests occur before a visitor makes a choice, and for what purpose? Please distinguish the public website from the product.

    Inspect this check
  4. security.txt (RFC 9116)

    Where should we report a vulnerability, and what acknowledgement and follow-up process should we expect?

    Inspect this check
  5. Named privacy contact

    Which privacy contact handles requests for our account, and what escalation path should we use?

    Inspect this check

ActiveCampaign

9 found · 3 not found · 0 not measured across 12 public checks.

12 of 12 criteria have a measured result from the last 30 days. Oldest dated result: 2026-10-15.

Investigate 3 open evidence questions
  1. Data location stated

    Which locations apply to our primary data, backups and support access? Which region can we select for this plan?

    Inspect this check
  2. No third-party tracking before consent

    Which third-party requests occur before a visitor makes a choice, and for what purpose? Please distinguish the public website from the product.

    Inspect this check
  3. security.txt (RFC 9116)

    Where should we report a vulnerability, and what acknowledgement and follow-up process should we expect?

    Inspect this check

Criterion by criterion

CriterionKlaviyoActiveCampaign
Uptime SLA with a figure Not found, 6 addresses checkedChecked 2026-10-11
6 addresses
  1. https://klaviyo.com/legal/sla – reached, no match (HTTP 404)
  2. https://klaviyo.com/sla – reached, no match (HTTP 404)
  3. https://klaviyo.com/legal/service-level-agreement – reached, no match (HTTP 404)
  4. https://klaviyo.com/trust/sla – reached, no match (HTTP 404)
  5. https://klaviyo.com/uptime – reached, no match (HTTP 404)
  6. https://klaviyo.com/legal/uptime-sla – reached, no match (HTTP 404)
 FoundChecked 2026-10-15
Source
  1. https://www.activecampaign.com/legal/service-level-agreement
Named privacy contact Not found, 7 addresses checkedChecked 2026-10-11
7 addresses
  1. https://klaviyo.com/legal/privacy – reached, no match (HTTP 200)
  2. https://klaviyo.com/privacy – reached, no match (HTTP 200)
  3. https://klaviyo.com/privacy-policy – reached, no match (HTTP 200)
  4. https://klaviyo.com/legal/privacy-policy – reached, no match (HTTP 200)
  5. https://klaviyo.com/legal/privacy-notice – reached, no match (HTTP 200)
  6. https://klaviyo.com/trust/privacy – reached, no match (HTTP 404)
  7. https://klaviyo.com/datenschutz – reached, no match (HTTP 404)
 FoundChecked 2026-10-15
Source
  1. https://www.activecampaign.com/legal/privacy-policy
Data processing agreement FoundChecked 2026-10-11
Source
  1. https://www.klaviyo.com/legal/data-processing-agreement
 FoundChecked 2026-10-15
Source
  1. https://www.activecampaign.com/legal/dpa
Subprocessor list FoundChecked 2026-10-11
Source
  1. https://www.klaviyo.com/legal/subprocessors
 FoundChecked 2026-10-15
Source
  1. https://www.activecampaign.com/legal/subprocessors
Data location stated Not found, 7 addresses checkedChecked 2026-10-11
7 addresses
  1. https://klaviyo.com/security – reached, no match (HTTP 404)
  2. https://klaviyo.com/trust – reached, no match (HTTP 200)
  3. https://klaviyo.com/legal/privacy – reached, no match (HTTP 200)
  4. https://klaviyo.com/privacy – reached, no match (HTTP 200)
  5. https://klaviyo.com/privacy-policy – reached, no match (HTTP 200)
  6. https://klaviyo.com/compliance – reached, no match (HTTP 404)
  7. https://klaviyo.com/legal/privacy-policy – reached, no match (HTTP 200)
 Not found, 7 addresses checkedChecked 2026-10-15We found this behind a sign-in, so it is not published openly.
7 addresses
  1. https://activecampaign.com/security – reached, no match (HTTP 200)
  2. https://activecampaign.com/trust – reached, no match (HTTP 404)
  3. https://activecampaign.com/legal/privacy – reached, no match (HTTP 404)
  4. https://activecampaign.com/privacy – reached, no match (HTTP 404)
  5. https://activecampaign.com/privacy-policy – found, but behind a sign-in
  6. https://activecampaign.com/compliance – reached, no match (HTTP 404)
  7. https://activecampaign.com/legal/privacy-policy – found, but behind a sign-in
Status page with history FoundChecked 2026-10-11
Source
  1. https://status.klaviyo.com/
 FoundChecked 2026-10-15
Source
  1. https://status.activecampaign.com/
Public pricing FoundChecked 2026-10-11
Source
  1. https://www.klaviyo.com/de/pricing
 FoundChecked 2026-10-15
Source
  1. https://www.activecampaign.com/pricing
HTTPS enforced with HSTS FoundChecked 2026-10-11
Source
  1. https://klaviyo.com/
 FoundChecked 2026-10-15
Source
  1. https://activecampaign.com/
No third-party tracking before consent Not found, 1 address checkedChecked 2026-10-11
1 address
  1. https://klaviyo.com/ – third-party requests before any interaction: 35.160.46.251, arclight.vimeo.com, cdn-0.d41.co, cdn.optimizely.com, cdn.sanity.io, cdnjs.cloudflare.com, d1igp3oop3iho5.cloudfront.net, dx.mountain.com, events.navattic.com, extend.vimeocdn.com, f.vimeocdn.com, fonts.gstatic.com, i.vimeocdn.com, invalid, js.hs-scripts.com, js.hsforms.net, js.navattic.com, o19233.ingest.us.sentry.io, paapi517.d41.co, player.vimeo.com, spider.australiarevival.com, tr.capterra.com, transcend-cdn.com, trkn.us, vimeo.com, vod-adaptive-ak.vimeocdn.com, www.google.com, www.googletagmanager.com, www.gstatic.com
 Not found, 1 address checkedChecked 2026-10-15
1 address
  1. https://activecampaign.com/ – third-party requests before any interaction: active-campaign.transforms.svdcdn.com, activecampaign.demdex.net, activecampaignsubsdev.112.2o7.net, ade.googlesyndication.com, assets.adobedtm.com, cdn.cookielaw.org, cm.everesttech.net, diffuser-cdn.app-us1.com, dpm.demdex.net, grsm.io, pagead2.googlesyndication.com, partnerlinks.io, prism.app-us1.com, region1.google-analytics.com, servd-active-campaign.b-cdn.net, static.cloudflareinsights.com, static.hotjar.com, trackcmp.net, tracking-api.g2.com, tracking.g2crowd.com, www.googletagmanager.com
Notice before subprocessors change FoundChecked 2026-10-11
Source
  1. https://www.klaviyo.com/legal/data-processing-agreement
 FoundChecked 2026-10-15
Source
  1. https://www.activecampaign.com/legal/subprocessors
Certifications named FoundChecked 2026-10-11
Source
  1. https://www.klaviyo.com/trust
 FoundChecked 2026-10-15
Source
  1. https://www.activecampaign.com/security
security.txt (RFC 9116) Not found, 1 address checkedChecked 2026-10-11
1 address
  1. https://klaviyo.com/.well-known/security.txt – reached, no match (HTTP 404)
 Not found, 1 address checkedChecked 2026-10-15
1 address
  1. https://activecampaign.com/.well-known/security.txt – reached, no match (HTTP 404)

Differences first, then by weight. A cross is what we found at the addresses we checked on that date, not a statement about what either vendor has.

The full labels

Every criterion with its weight, and the band each vendor lands in.

Transparency labelsaas-ranking.com

Klaviyo

klaviyo.com · Email marketing

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
C 65of 100 Rank 5 of 33

Published commitments6 of 9 found

Measured behaviour1 of 3 found

Checked 2026-10-11. Every line links the page we found it on. A cross means we found nothing at the addresses we checked, not that the vendor has no such document. A transparency score, not a product rating.

Transparency labelsaas-ranking.com

ActiveCampaign

activecampaign.com · Email marketing

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
B 74of 100 Rank 3 of 33

Published commitments8 of 9 found

Measured behaviour1 of 3 found

Checked 2026-10-15. Every line links the page we found it on. A cross means we found nothing at the addresses we checked, not that the vendor has no such document. A transparency score, not a product rating.

Take it with you

Both vendors in one file, with every address we checked and every sentence we read, for a procurement file.

Use your current quotes in the SaaS cost calculator to add a cost comparison to this evidence review.

The address carries nothing but the two vendors: no filter, no sort order, nothing about you.

Keep going

The order of the two names is the order of our editorial list. It is not a ranking, and no vendor pays to appear here or to appear first. See how we measure.