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Klaviyo: what they publish

klaviyo.com · Email marketing · checked 2026-10-11

65/100CBand C

Rank 5 of 33 in Email marketing, where the median is 22.

Public transparency score, not a product or security rating. Latest check: 2026-10-11. How the score works.

Evidence at a glance

Choose a check to see its source, date and scope.

Not found means not found at the addresses we checked. Not measured means we could not complete the check.

Start a vendor reviewDownload evidence (CSV)

Overview

4 days since the newest dated result, 4 since the oldest. 12 of 12 criteria have a measured result in the last 30 days. Failed checks and undated results are excluded.

Evidence freshness is a statement about our measurement and is kept apart from the transparency score, which is frozen at v1. How good our own measurement is.

Transparency labelsaas-ranking.com

Klaviyo

klaviyo.com · Email marketing

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
C 65of 100 Rank 5 of 33

Published commitments6 of 9 found

Measured behaviour1 of 3 found

Checked 2026-10-11. Every line links the page we found it on. A cross means we found nothing at the addresses we checked, not that the vendor has no such document. A transparency score, not a product rating.

Downloads include all checks, source URLs, dates and the snapshot ID for your procurement file. We do not issue badges.

The label is the whole measurement in one object: every criterion with its weight, the band, and the date. Public transparency score, not a product or security rating.

Every line in it links the page we found the result on, or lists the addresses we checked. A cross means we found nothing there, not that Klaviyo has no such document.

Where Klaviyo sits in Email marketing

  1. A0 0%
  2. B4 12%
  3. C4 12%
  4. D5 15%
  5. E3 9%
  6. F17 52%
33 vendors with a score; 4 more without a score because we could measure too little. Bands have fixed thresholds, see how the score works.

The band of Klaviyo is marked. Vendors without a score are the ones where we could measure too few criteria to rank them – a gap on our side, counted separately.

What Klaviyo states

The exact figures and names we read off the pages linked below, with the sentence they stand in. This is what they publish, not what we verified about their systems.

Gaps, heaviest first

✗

Data location: where they say data is hosted

weight 3 of 3

No statement about data location found.

Checked 7 addresses on 2026-10-11.

Show the 7 addresses we checked
  1. https://klaviyo.com/security – reached, no match (HTTP 404)
  2. https://klaviyo.com/trust – reached, no match (HTTP 200)
  3. https://klaviyo.com/legal/privacy – reached, no match (HTTP 200)
  4. https://klaviyo.com/privacy – reached, no match (HTTP 200)
  5. https://klaviyo.com/privacy-policy – reached, no match (HTTP 200)
  6. https://klaviyo.com/compliance – reached, no match (HTTP 404)
  7. https://klaviyo.com/legal/privacy-policy – reached, no match (HTTP 200)

Is this wrong? Send us the URL

Across the market: Data location stated in Email marketing: 11 of 33 companies

✗weight 2 of 3

Third-party requests seen on the first load, before any interaction.

Checked 1 address on 2026-10-11.

Show the 1 address we checked
  1. https://klaviyo.com/ – third-party requests before any interaction: 35.160.46.251, arclight.vimeo.com, cdn-0.d41.co, cdn.optimizely.com, cdn.sanity.io, cdnjs.cloudflare.com, d1igp3oop3iho5.cloudfront.net, dx.mountain.com, events.navattic.com, extend.vimeocdn.com, f.vimeocdn.com, fonts.gstatic.com, i.vimeocdn.com, invalid, js.hs-scripts.com, js.hsforms.net, js.navattic.com, o19233.ingest.us.sentry.io, paapi517.d41.co, player.vimeo.com, spider.australiarevival.com, tr.capterra.com, transcend-cdn.com, trkn.us, vimeo.com, vod-adaptive-ak.vimeocdn.com, www.google.com, www.googletagmanager.com, www.gstatic.com

Is this wrong? Send us the URL

Across the market: No third-party tracking before consent in Email marketing: 2 of 34 companies

✗

Uptime SLA with a figure

weight 1 of 3

No uptime figure found.

Checked 6 addresses on 2026-10-11.

Show the 6 addresses we checked
  1. https://klaviyo.com/legal/sla – reached, no match (HTTP 404)
  2. https://klaviyo.com/sla – reached, no match (HTTP 404)
  3. https://klaviyo.com/legal/service-level-agreement – reached, no match (HTTP 404)
  4. https://klaviyo.com/trust/sla – reached, no match (HTTP 404)
  5. https://klaviyo.com/uptime – reached, no match (HTTP 404)
  6. https://klaviyo.com/legal/uptime-sla – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Uptime SLA with a figure in Email marketing: 2 of 33 companies

✗

security.txt (RFC 9116)

weight 1 of 3

No security.txt found.

Checked 1 address on 2026-10-11.

Show the 1 address we checked
  1. https://klaviyo.com/.well-known/security.txt – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: security.txt (RFC 9116) in Email marketing: 6 of 32 companies

✗

Named privacy contact (DPO or privacy address)

weight 1 of 3

No named privacy contact found.

Checked 7 addresses on 2026-10-11.

Show the 7 addresses we checked
  1. https://klaviyo.com/legal/privacy – reached, no match (HTTP 200)
  2. https://klaviyo.com/privacy – reached, no match (HTTP 200)
  3. https://klaviyo.com/privacy-policy – reached, no match (HTTP 200)
  4. https://klaviyo.com/legal/privacy-policy – reached, no match (HTTP 200)
  5. https://klaviyo.com/legal/privacy-notice – reached, no match (HTTP 200)
  6. https://klaviyo.com/trust/privacy – reached, no match (HTTP 404)
  7. https://klaviyo.com/datenschutz – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Named privacy contact in Email marketing: 14 of 33 companies

Evidence

The full source lists sit behind these two groups, so that the answer above stays readable.

Published, with a source 7
✓

Data processing agreement (DPA)

weight 3 of 3

Published and readable without a login.

Source: https://www.klaviyo.com/legal/data-processing-agreement · checked 2026-10-11

Across the market: Data processing agreement in Email marketing: 14 of 34 companies

✓

Subprocessors: the published list

weight 3 of 3

The actual list is published, not just a promise to keep one.

Source: https://www.klaviyo.com/legal/subprocessors · checked 2026-10-11

Across the market: Subprocessor list in Email marketing: 6 of 34 companies

✓

Status page with incident history

weight 2 of 3

A public status page with incident history.

Source: https://status.klaviyo.com/ · checked 2026-10-11

Across the market: Status page with history in Email marketing: 13 of 34 companies

✓

Public pricing with figures

weight 2 of 3

Actual numbers on a public page.

Source: https://www.klaviyo.com/de/pricing · checked 2026-10-11

Across the market: Public pricing in Email marketing: 25 of 33 companies

✓

HTTPS enforced with HSTS

weight 2 of 3

HTTP redirects to HTTPS and the HSTS header is set.

  • HSTS max-age 31536000 seconds (365 days).
    Show the exact wording

    max-age=31536000; includeSubDomains; preload

    Read at https://klaviyo.com/
  • HSTS options includeSubDomains, preload.
    Show the 2 exact wordings

    max-age=31536000; includeSubDomains; preload

    Read at https://klaviyo.com/

    max-age=31536000; includeSubDomains; preload

    Read at https://klaviyo.com/

Source: https://klaviyo.com/ · checked 2026-10-11

Across the market: HTTPS enforced with HSTS in Email marketing: 19 of 35 companies

✓

Notice before subprocessors change

weight 2 of 3

The vendor commits publicly to giving notice before the list changes.

Source: https://www.klaviyo.com/legal/data-processing-agreement · checked 2026-10-11

Across the market: Notice before subprocessors change in Email marketing: 10 of 33 companies

✓

Certifications named (SOC 2, ISO 27001)

weight 1 of 3

SOC 2 or ISO 27001 named on a public page.

  • Named on that page ISO/IEC 27001 (not counted: the sentence does not carry it), SOC 2 (not counted: the sentence does not carry it). The sentence we kept does not carry this finding on its own, so it counts in no list and no figure.
    Show the 2 exact wordings

    ols are designed and operating effectively in accordance with industry standards, such as SOC 2 and ISO 27001.

    Read at https://www.klaviyo.com/trust

    rnal controls are designed and operating effectively in accordance with industry standards, such as SOC 2 and ISO 27001.

    Read at https://www.klaviyo.com/trust

Source: https://www.klaviyo.com/trust · checked 2026-10-11

Across the market: Certifications named in Email marketing: 8 of 34 companies

History

100 0 2026-10-04: 65 of 1002026-10-11: 65 of 100 2026-10-04 2026-10-11
Score over the last 2 runs we measured Klaviyo in: 65 (2026-10-04), 65 (2026-10-11).

Prepare your vendor review

A source is a starting point. Check the product, plan, legal entity and date before treating it as evidence for your purchase. These questions do not change the transparency score.

Klaviyo

7 found · 5 not found · 0 not measured across 12 public checks.

12 of 12 criteria have a measured result from the last 30 days. Oldest dated result: 2026-10-11.

Investigate 5 open evidence questions
  1. Data location stated

    Which locations apply to our primary data, backups and support access? Which region can we select for this plan?

    Inspect this check
  2. Uptime SLA with a figure

    Which availability commitment applies to our plan? Please include the measurement window, exclusions and credit claim process.

    Inspect this check
  3. No third-party tracking before consent

    Which third-party requests occur before a visitor makes a choice, and for what purpose? Please distinguish the public website from the product.

    Inspect this check
  4. security.txt (RFC 9116)

    Where should we report a vulnerability, and what acknowledgement and follow-up process should we expect?

    Inspect this check
  5. Named privacy contact

    Which privacy contact handles requests for our account, and what escalation path should we use?

    Inspect this check

Compare

A shortlist holds up to six vendors across categories and lives entirely in the address of its page: share the link, bookmark it, put it in a ticket. Nothing is stored, so we do not know it exists.

Compared with

Each comparison lists only the criteria where the two differ, with the source for every one. All comparisons.