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SaaS transparency ranking · Sales and marketing

Marketing attribution software

48 vendors · updated 2026-10-17 · 3 without enough data for a score

Attribution and marketing data platforms, ranked by what they publish about how they handle your data.

Public transparency score, not a product or security rating. Transparency means: published on the vendor's own site, readable without a login, found by us at the addresses we checked.

+13points above the median of every category we measure

  • Marketing attribution30
  • All categories17
Median transparency score, out of 100. Marketing attribution sits above the median across every category we measure.
  1. A0 0%
  2. B0 0%
  3. C3 7%
  4. D8 18%
  5. E18 40%
  6. F16 36%
45 vendors with a score; 3 more without a score because we could measure too little. Bands have fixed thresholds, see how the score works.
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3 without enough data for a band

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We could not measure these products with our method, so they are listed here instead of being scored. This says something about our method, not about the vendor.

Narrow it down

Each of these lists the Marketing attribution vendors that meet one condition, with the source for each, and appears only where at least 8 of them meet it.

This category, criterion by criterion

How this market does on each criterion, with its own share and how it compares with the rest.

Every result links its source on the vendor page. A grey segment means we could not measure it, not that it is missing. See how we score.