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AppsFlyer: what they publish

appsflyer.com · Marketing attribution · checked 2026-10-25

50/100DBand D

Rank 5 of 44 in Marketing attribution, where the median is 30.

Public transparency score, not a product or security rating. Latest check: 2026-10-25. How the score works.

Evidence at a glance

Choose a check to see its source, date and scope.

Not found means not found at the addresses we checked. Not measured means we could not complete the check.

Start a vendor reviewDownload evidence (CSV)

Overview

6 days since the newest dated result, 6 since the oldest. 11 of 12 criteria have a measured result in the last 30 days. Failed checks and undated results are excluded.

Evidence freshness is a statement about our measurement and is kept apart from the transparency score, which is frozen at v1. How good our own measurement is.

Transparency labelsaas-ranking.com

AppsFlyer

appsflyer.com · Marketing attribution

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
D 50of 100 Rank 5 of 44

Published commitments5 of 9 found

Measured behaviour1 of 2 found, 1 not measured

Checked 2026-10-25. Every line links the page we found it on. A cross means we found nothing at the addresses we checked, not that the vendor has no such document. A transparency score, not a product rating.

Downloads include all checks, source URLs, dates and the snapshot ID for your procurement file. We do not issue badges.

The label is the whole measurement in one object: every criterion with its weight, the band, and the date. Public transparency score, not a product or security rating.

Every line in it links the page we found the result on, or lists the addresses we checked. A cross means we found nothing there, not that AppsFlyer has no such document.

Where AppsFlyer sits in Marketing attribution

  1. A0 0%
  2. B0 0%
  3. C3 7%
  4. D10 23%
  5. E17 39%
  6. F14 32%
44 vendors with a score; 4 more without a score because we could measure too little. Bands have fixed thresholds, see how the score works.

The band of AppsFlyer is marked. Vendors without a score are the ones where we could measure too few criteria to rank them – a gap on our side, counted separately.

What AppsFlyer states

The exact figures and names we read off the pages linked below, with the sentence they stand in. This is what they publish, not what we verified about their systems.

Gaps, heaviest first

✗

Data processing agreement (DPA)

weight 3 of 3

No data processing agreement found.

Checked 8 addresses on 2026-10-25.

Show the 8 addresses we checked
  1. https://appsflyer.com/legal/dpa – reached, no match (HTTP 200)
  2. https://appsflyer.com/dpa – reached, no match (HTTP 404)
  3. https://appsflyer.com/legal/data-processing-agreement – reached, no match (HTTP 404)
  4. https://appsflyer.com/data-processing-agreement – reached, no match (HTTP 404)
  5. https://appsflyer.com/legal/data-processing-addendum – reached, no match (HTTP 404)
  6. https://appsflyer.com/legal/gdpr – reached, no match (HTTP 404)
  7. https://appsflyer.com/trust/dpa – reached, no match (HTTP 404)
  8. https://appsflyer.com/privacy/dpa – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Data processing agreement in Marketing attribution: 9 of 44 companies

✗

Data location: where they say data is hosted

weight 3 of 3

No statement about data location found.

Checked 7 addresses on 2026-10-25.

Show the 7 addresses we checked
  1. https://appsflyer.com/security – reached, no match (HTTP 200)
  2. https://appsflyer.com/trust – reached, no match (HTTP 200)
  3. https://appsflyer.com/legal/privacy – reached, no match (HTTP 404)
  4. https://appsflyer.com/privacy – blocked or unavailable (HTTP 502)
  5. https://appsflyer.com/privacy-policy – reached, no match (HTTP 200)
  6. https://appsflyer.com/compliance – reached, no match (HTTP 404)
  7. https://appsflyer.com/legal/privacy-policy – reached, no match (HTTP 200)

Is this wrong? Send us the URL

Across the market: Data location stated in Marketing attribution: 25 of 45 companies

✗weight 2 of 3

Third-party requests seen on the first load, before any interaction.

Checked 1 address on 2026-10-25.

Show the 1 address we checked
  1. https://appsflyer.com/ – third-party requests before any interaction: ad.doubleclick.net, cdn.cookielaw.org, fast.wistia.com, geolocation.onetrust.com, region1.analytics.google.com, stats.g.doubleclick.net, www.google.com, www.google.de, www.googletagmanager.com, www.youtube.com

Is this wrong? Send us the URL

Across the market: No third-party tracking before consent in Marketing attribution: 1 of 48 companies

✗

Notice before subprocessors change

weight 2 of 3

No commitment to give notice before subprocessors change found.

Checked 8 addresses on 2026-10-25.

Show the 8 addresses we checked
  1. https://appsflyer.com/legal/subprocessors – reached, no match (HTTP 200)
  2. https://appsflyer.com/subprocessors – reached, no match (HTTP 200)
  3. https://appsflyer.com/sub-processors – reached, no match (HTTP 404)
  4. https://appsflyer.com/legal/dpa – reached, no match (HTTP 200)
  5. https://appsflyer.com/dpa – reached, no match (HTTP 404)
  6. https://appsflyer.com/legal/data-processing-agreement – reached, no match (HTTP 404)
  7. https://appsflyer.com/trust/subprocessors – reached, no match (HTTP 404)
  8. https://appsflyer.com/legal/sub-processors – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Notice before subprocessors change in Marketing attribution: 7 of 44 companies

✗

Certifications named (SOC 2, ISO 27001)

weight 1 of 3

No named certification found.

Checked 6 addresses on 2026-10-25.

Show the 6 addresses we checked
  1. https://appsflyer.com/security – reached, no match (HTTP 200)
  2. https://appsflyer.com/trust – reached, no match (HTTP 200)
  3. https://appsflyer.com/trust-center – reached, no match (HTTP 404)
  4. https://appsflyer.com/compliance – reached, no match (HTTP 404)
  5. https://appsflyer.com/legal/security – reached, no match (HTTP 404)
  6. https://trust.appsflyer.com/ – The name "trust.appsflyer.com" could not be resolved.

Is this wrong? Send us the URL

Across the market: Certifications named in Marketing attribution: 13 of 46 companies

Evidence

The full source lists sit behind these two groups, so that the answer above stays readable.

Published, with a source 6
✓

Subprocessors: the published list

weight 3 of 3

The actual list is published, not just a promise to keep one.

Source: https://www.appsflyer.com/legal/subprocessors · checked 2026-10-25

Across the market: Subprocessor list in Marketing attribution: 6 of 44 companies

✓

Status page with incident history

weight 2 of 3

A public status page with incident history.

Source: https://status.appsflyer.com/ · checked 2026-10-25

Across the market: Status page with history in Marketing attribution: 8 of 47 companies

✓

Public pricing with figures

weight 2 of 3

Actual numbers on a public page.

Source: https://www.appsflyer.com/pricing · checked 2026-10-25

Across the market: Public pricing in Marketing attribution: 28 of 45 companies

✓

HTTPS enforced with HSTS

weight 2 of 3

HTTP redirects to HTTPS and the HSTS header is set.

  • HSTS max-age 15552000 seconds (180 days).
    Show the exact wording

    max-age=15552000; includeSubDomains

    Read at https://appsflyer.com/
  • HSTS options includeSubDomains.
    Show the exact wording

    max-age=15552000; includeSubDomains

    Read at https://appsflyer.com/

Source: https://appsflyer.com/ · checked 2026-10-25

Across the market: HTTPS enforced with HSTS in Marketing attribution: 38 of 48 companies

✓

Uptime SLA with a figure

weight 1 of 3

An availability commitment with a figure.

  • Highest uptime figure on that page 99.9 %.
    Show the exact wording

    Link Serving Server Uptime: Except for cases described below, AppsFlyer guarantees 99.9% link serving server uptime.

    Read at https://www.appsflyer.com/legal/sla

Source: https://www.appsflyer.com/legal/sla · checked 2026-10-25

Across the market: Uptime SLA with a figure in Marketing attribution: 4 of 44 companies

✓

Named privacy contact (DPO or privacy address)

weight 1 of 3

A data protection officer or a dedicated privacy address is named.

Source: https://www.appsflyer.com/privacy · checked 2026-10-25

Across the market: Named privacy contact in Marketing attribution: 26 of 44 companies

Not measured by us 1
–

security.txt (RFC 9116)

weight 1 of 3

Not measured. The vendor’s server blocked, rate-limited or could not serve this request, so this was not measured.

Show the 1 address we checked
  1. https://appsflyer.com/.well-known/security.txt – blocked or unavailable (HTTP 403)

Is this wrong? Send us the URL

Across the market: security.txt (RFC 9116) in Marketing attribution: 6 of 44 companies

History

100 0 2026-10-21: 50 of 1002026-10-25: 50 of 100 2026-10-21 2026-10-25
Score over the last 2 runs we measured AppsFlyer in: 50 (2026-10-21), 50 (2026-10-25).

Prepare your vendor review

A source is a starting point. Check the product, plan, legal entity and date before treating it as evidence for your purchase. These questions do not change the transparency score.

AppsFlyer

6 found · 5 not found · 1 not measured across 12 public checks.

11 of 12 criteria have a measured result from the last 30 days. Oldest dated result: 2026-10-25.

Investigate 6 open evidence questions
  1. Data processing agreement

    Please share the current data processing agreement for the product and plan we are considering, including its annexes and signing process.

    Inspect this check
  2. Data location stated

    Which locations apply to our primary data, backups and support access? Which region can we select for this plan?

    Inspect this check
  3. Certifications named

    Please share the current certificate or audit report and its scope, covered legal entity, products and validity period.

    Inspect this check
  4. No third-party tracking before consent

    Which third-party requests occur before a visitor makes a choice, and for what purpose? Please distinguish the public website from the product.

    Inspect this check
  5. security.txt (RFC 9116)

    Where should we report a vulnerability, and what acknowledgement and follow-up process should we expect?

    Inspect this check
  6. Notice before subprocessors change

    How will you notify us before a subprocessor changes, with how much notice, and what response options apply to our contract?

    Inspect this check

Compare

A shortlist holds up to six vendors across categories and lives entirely in the address of its page: share the link, bookmark it, put it in a ticket. Nothing is stored, so we do not know it exists.