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Funnel: what they publish

funnel.io · Marketing attribution · checked 2026-10-12

43/100DBand D

Rank 8 of 45 in Marketing attribution, where the median is 30.

Public transparency score, not a product or security rating. Latest check: 2026-10-12. How the score works.

Evidence at a glance

Choose a check to see its source, date and scope.

Not found means not found at the addresses we checked. Not measured means we could not complete the check.

Start a vendor reviewDownload evidence (CSV)

Overview

6 days since the newest dated result, 6 since the oldest. 12 of 12 criteria have a measured result in the last 30 days. Failed checks and undated results are excluded.

Evidence freshness is a statement about our measurement and is kept apart from the transparency score, which is frozen at v1. How good our own measurement is.

Transparency labelsaas-ranking.com

Funnel

funnel.io · Marketing attribution

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
D 43of 100 Rank 8 of 45

Published commitments4 of 9 found

Measured behaviour1 of 3 found

Checked 2026-10-12. Every line links the page we found it on. A cross means we found nothing at the addresses we checked, not that the vendor has no such document. A transparency score, not a product rating.

Downloads include all checks, source URLs, dates and the snapshot ID for your procurement file. We do not issue badges.

The label is the whole measurement in one object: every criterion with its weight, the band, and the date. Public transparency score, not a product or security rating.

Every line in it links the page we found the result on, or lists the addresses we checked. A cross means we found nothing there, not that Funnel has no such document.

Where Funnel sits in Marketing attribution

  1. A0 0%
  2. B0 0%
  3. C3 7%
  4. D8 18%
  5. E18 40%
  6. F16 36%
45 vendors with a score; 3 more without a score because we could measure too little. Bands have fixed thresholds, see how the score works.

The band of Funnel is marked. Vendors without a score are the ones where we could measure too few criteria to rank them – a gap on our side, counted separately.

What Funnel states

The exact figures and names we read off the pages linked below, with the sentence they stand in. This is what they publish, not what we verified about their systems.

Gaps, heaviest first

✗

Data processing agreement (DPA)

weight 3 of 3

No data processing agreement found.

Checked 8 addresses on 2026-10-12.

Show the 8 addresses we checked
  1. https://funnel.io/legal/dpa – reached, no match (HTTP 404)
  2. https://funnel.io/dpa – reached, no match (HTTP 404)
  3. https://funnel.io/legal/data-processing-agreement – reached, no match (HTTP 404)
  4. https://funnel.io/data-processing-agreement – reached, no match (HTTP 404)
  5. https://funnel.io/legal/data-processing-addendum – reached, no match (HTTP 404)
  6. https://funnel.io/legal/gdpr – reached, no match (HTTP 404)
  7. https://funnel.io/trust/dpa – reached, no match (HTTP 404)
  8. https://funnel.io/privacy/dpa – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Data processing agreement in Marketing attribution: 9 of 45 companies

✗

Subprocessors: the published list

weight 3 of 3

No subprocessor list found.

Checked 7 addresses on 2026-10-12.

Show the 7 addresses we checked
  1. https://funnel.io/legal/subprocessors – reached, no match (HTTP 404)
  2. https://funnel.io/subprocessors – reached, no match (HTTP 404)
  3. https://funnel.io/sub-processors – reached, no match (HTTP 404)
  4. https://funnel.io/legal/sub-processors – reached, no match (HTTP 404)
  5. https://funnel.io/trust/subprocessors – reached, no match (HTTP 404)
  6. https://funnel.io/privacy/subprocessors – reached, no match (HTTP 404)
  7. https://funnel.io/legal/subprocessor-list – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Subprocessor list in Marketing attribution: 6 of 45 companies

✗weight 2 of 3

Third-party requests seen on the first load, before any interaction.

Checked 1 address on 2026-10-12.

Show the 1 address we checked
  1. https://funnel.io/ – third-party requests before any interaction: 529308.fs1.hubspotusercontent-na1.net, ad.doubleclick.net, analytics.sayprimer.com, app.hubspot.com, cdn-4.convertexperiments.com, cta-service-cms2.hubspot.com, fonts.googleapis.com, fonts.gstatic.com, forms-na1.hsforms.com, forms.hsforms.com, googleads.g.doubleclick.net, js.hs-analytics.net, js.hs-banner.com, js.hs-scripts.com, js.hsadspixel.net, js.hsforms.net, js.hubspot.com, js.usemessages.com, perf-na1.hsforms.com, static.hsappstatic.net, tr.capterra.com, track.hubspot.com, www.google.com, www.google.de, www.googletagmanager.com

Is this wrong? Send us the URL

Across the market: No third-party tracking before consent in Marketing attribution: 1 of 48 companies

✗

Notice before subprocessors change

weight 2 of 3

No commitment to give notice before subprocessors change found.

Checked 8 addresses on 2026-10-12.

Show the 8 addresses we checked
  1. https://funnel.io/legal/subprocessors – reached, no match (HTTP 404)
  2. https://funnel.io/subprocessors – reached, no match (HTTP 404)
  3. https://funnel.io/sub-processors – reached, no match (HTTP 404)
  4. https://funnel.io/legal/dpa – reached, no match (HTTP 404)
  5. https://funnel.io/dpa – reached, no match (HTTP 404)
  6. https://funnel.io/legal/data-processing-agreement – reached, no match (HTTP 404)
  7. https://funnel.io/trust/subprocessors – reached, no match (HTTP 404)
  8. https://funnel.io/legal/sub-processors – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Notice before subprocessors change in Marketing attribution: 7 of 45 companies

✗

Certifications named (SOC 2, ISO 27001)

weight 1 of 3

No named certification found.

Checked 6 addresses on 2026-10-12.

Show the 6 addresses we checked
  1. https://funnel.io/security – reached, no match (HTTP 404)
  2. https://funnel.io/trust – reached, no match (HTTP 404)
  3. https://funnel.io/trust-center – reached, no match (HTTP 404)
  4. https://funnel.io/compliance – reached, no match (HTTP 404)
  5. https://funnel.io/legal/security – reached, no match (HTTP 404)
  6. https://trust.funnel.io/ – The name "trust.funnel.io" could not be resolved.

Is this wrong? Send us the URL

Across the market: Certifications named in Marketing attribution: 13 of 46 companies

✗

Uptime SLA with a figure

weight 1 of 3

No uptime figure found.

Checked 6 addresses on 2026-10-12.

Show the 6 addresses we checked
  1. https://funnel.io/legal/sla – reached, no match (HTTP 404)
  2. https://funnel.io/sla – reached, no match (HTTP 404)
  3. https://funnel.io/legal/service-level-agreement – reached, no match (HTTP 404)
  4. https://funnel.io/trust/sla – reached, no match (HTTP 404)
  5. https://funnel.io/uptime – reached, no match (HTTP 404)
  6. https://funnel.io/legal/uptime-sla – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Uptime SLA with a figure in Marketing attribution: 4 of 45 companies

✗

security.txt (RFC 9116)

weight 1 of 3

No security.txt found.

Checked 1 address on 2026-10-12.

Show the 1 address we checked
  1. https://funnel.io/.well-known/security.txt – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: security.txt (RFC 9116) in Marketing attribution: 6 of 46 companies

Evidence

The full source lists sit behind these two groups, so that the answer above stays readable.

Published, with a source 5
✓

Data location: where they say data is hosted

weight 3 of 3

The hosting location is stated on a public page.

  • Locations named next to the hosting wording European Economic Area. This does not establish the company’s headquarters.
    Show the exact wording

    5.4 Your personal data may be transferred to or stored in countries outside of the EU/EEA, provided that an adequate level of data protection is ensured or that Funnel and its data processo

    Read at https://funnel.io/privacy

Source: https://funnel.io/privacy · checked 2026-10-12

Across the market: Data location stated in Marketing attribution: 22 of 46 companies

✓

Status page with incident history

weight 2 of 3

A public status page with incident history.

Source: https://status.funnel.io/ · checked 2026-10-12

Across the market: Status page with history in Marketing attribution: 9 of 48 companies

✓

Public pricing with figures

weight 2 of 3

Actual numbers on a public page.

Source: https://funnel.io/pricing · checked 2026-10-12

Across the market: Public pricing in Marketing attribution: 28 of 46 companies

✓

HTTPS enforced with HSTS

weight 2 of 3

HTTP redirects to HTTPS and the HSTS header is set.

  • HSTS max-age 31536000 seconds (365 days).
    Show the exact wording

    max-age=31536000

    Read at https://funnel.io/

Source: https://funnel.io/ · checked 2026-10-12

Across the market: HTTPS enforced with HSTS in Marketing attribution: 35 of 48 companies

✓

Named privacy contact (DPO or privacy address)

weight 1 of 3

A data protection officer or a dedicated privacy address is named.

Source: https://funnel.io/privacy · checked 2026-10-12

Across the market: Named privacy contact in Marketing attribution: 26 of 45 companies

History

100 0 2026-10-05: 43 of 1002026-10-12: 43 of 100 2026-10-05 2026-10-12
Score over the last 2 runs we measured Funnel in: 43 (2026-10-05), 43 (2026-10-12).

Prepare your vendor review

A source is a starting point. Check the product, plan, legal entity and date before treating it as evidence for your purchase. These questions do not change the transparency score.

Funnel

5 found · 7 not found · 0 not measured across 12 public checks.

12 of 12 criteria have a measured result from the last 30 days. Oldest dated result: 2026-10-12.

Investigate 7 open evidence questions
  1. Data processing agreement

    Please share the current data processing agreement for the product and plan we are considering, including its annexes and signing process.

    Inspect this check
  2. Subprocessor list

    Which subprocessors apply to our product, what does each process, and in which countries? Please share the current list.

    Inspect this check
  3. Certifications named

    Please share the current certificate or audit report and its scope, covered legal entity, products and validity period.

    Inspect this check
  4. Uptime SLA with a figure

    Which availability commitment applies to our plan? Please include the measurement window, exclusions and credit claim process.

    Inspect this check
  5. No third-party tracking before consent

    Which third-party requests occur before a visitor makes a choice, and for what purpose? Please distinguish the public website from the product.

    Inspect this check
  6. security.txt (RFC 9116)

    Where should we report a vulnerability, and what acknowledgement and follow-up process should we expect?

    Inspect this check
  7. Notice before subprocessors change

    How will you notify us before a subprocessor changes, with how much notice, and what response options apply to our contract?

    Inspect this check

Compare

A shortlist holds up to six vendors across categories and lives entirely in the address of its page: share the link, bookmark it, put it in a ticket. Nothing is stored, so we do not know it exists.