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Murf: what they publish

murf.ai · Digital adoption and enablement · checked 2026-10-17

57/100CBand C

Rank 4 of 36 in Digital adoption and enablement, where the median is 26.

Public transparency score, not a product or security rating. Latest check: 2026-10-17. How the score works.

Evidence at a glance

Choose a check to see its source, date and scope.

Not found means not found at the addresses we checked. Not measured means we could not complete the check.

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Overview

2 days since the newest dated result, 2 since the oldest. 12 of 12 criteria have a measured result in the last 30 days. Failed checks and undated results are excluded.

Evidence freshness is a statement about our measurement and is kept apart from the transparency score, which is frozen at v1. How good our own measurement is.

Transparency labelsaas-ranking.com

Murf

murf.ai · Digital adoption and enablement

  1. A
  2. B
  3. C
  4. D
  5. E
  6. F
C 57of 100 Rank 4 of 36

Published commitments5 of 9 found

Measured behaviour1 of 3 found

Checked 2026-10-17. Every line links the page we found it on. A cross means we found nothing at the addresses we checked, not that the vendor has no such document. A transparency score, not a product rating.

Downloads include all checks, source URLs, dates and the snapshot ID for your procurement file. We do not issue badges.

The label is the whole measurement in one object: every criterion with its weight, the band, and the date. Public transparency score, not a product or security rating.

Every line in it links the page we found the result on, or lists the addresses we checked. A cross means we found nothing there, not that Murf has no such document.

Where Murf sits in Digital adoption and enablement

  1. A0 0%
  2. B1 3%
  3. C4 11%
  4. D3 8%
  5. E11 31%
  6. F17 47%
36 vendors with a score. Bands have fixed thresholds, see how the score works.

The band of Murf is marked. Vendors without a score are the ones where we could measure too few criteria to rank them – a gap on our side, counted separately.

What Murf states

The exact figures and names we read off the pages linked below, with the sentence they stand in. This is what they publish, not what we verified about their systems.

Gaps, heaviest first

✗

Data processing agreement (DPA)

weight 3 of 3

No data processing agreement found.

Checked 8 addresses on 2026-10-17.

Show the 8 addresses we checked
  1. https://murf.ai/legal/dpa – reached, no match (HTTP 404)
  2. https://murf.ai/dpa – reached, no match (HTTP 404)
  3. https://murf.ai/legal/data-processing-agreement – reached, no match (HTTP 404)
  4. https://murf.ai/data-processing-agreement – reached, no match (HTTP 404)
  5. https://murf.ai/legal/data-processing-addendum – reached, no match (HTTP 404)
  6. https://murf.ai/legal/gdpr – reached, no match (HTTP 404)
  7. https://murf.ai/trust/dpa – reached, no match (HTTP 404)
  8. https://murf.ai/privacy/dpa – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Data processing agreement in Digital adoption and enablement: 5 of 35 companies

✗

Status page with incident history

weight 2 of 3

No public status page found.

Checked 3 addresses on 2026-10-17.

Show the 3 addresses we checked
  1. https://status.murf.ai/ – The name "status.murf.ai" could not be resolved.
  2. https://murf.ai/status – reached, no match (HTTP 404)
  3. https://murf.ai.statuspage.io/ – Could not be fetched: fetch failed.

Is this wrong? Send us the URL

Across the market: Status page with history in Digital adoption and enablement: 2 of 36 companies

✗weight 2 of 3

Third-party requests seen on the first load, before any interaction.

Checked 1 address on 2026-10-17.

Show the 1 address we checked
  1. https://murf.ai/ – third-party requests before any interaction: ajax.googleapis.com, api-na2.hubapi.com, api-na2.hubspot.com, app-na2.hubspot.com, assets.calendly.com, cdn.jsdelivr.net, cdn.prod.website-files.com, code-components.website-files.com, d3e54v103j8qbb.cloudfront.net, fonts.googleapis.com, fonts.gstatic.com, forms-na2.hscollectedforms.net, forms-na2.hsforms.com, get.geojs.io, js-na1.hs-scripts.com, js-na2.hs-analytics.net, js-na2.hs-banner.com, js-na2.hs-scripts.com, js-na2.hsadspixel.net, js-na2.hscollectedforms.net, js-na2.usemessages.com, pagead2.googlesyndication.com, px.ads.linkedin.com, snap.licdn.com, static.hsappstatic.net, www.googletagmanager.com

Is this wrong? Send us the URL

Across the market: No third-party tracking before consent in Digital adoption and enablement: 1 of 36 companies

✗

Uptime SLA with a figure

weight 1 of 3

No uptime figure found.

Checked 6 addresses on 2026-10-17.

Show the 6 addresses we checked
  1. https://murf.ai/legal/sla – reached, no match (HTTP 404)
  2. https://murf.ai/sla – reached, no match (HTTP 404)
  3. https://murf.ai/legal/service-level-agreement – reached, no match (HTTP 404)
  4. https://murf.ai/trust/sla – reached, no match (HTTP 404)
  5. https://murf.ai/uptime – reached, no match (HTTP 404)
  6. https://murf.ai/legal/uptime-sla – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Uptime SLA with a figure in Digital adoption and enablement: 2 of 35 companies

✗

security.txt (RFC 9116)

weight 1 of 3

No security.txt found.

Checked 1 address on 2026-10-17.

Show the 1 address we checked
  1. https://murf.ai/.well-known/security.txt – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: security.txt (RFC 9116) in Digital adoption and enablement: 5 of 36 companies

✗

Named privacy contact (DPO or privacy address)

weight 1 of 3

No named privacy contact found.

Checked 7 addresses on 2026-10-17.

Show the 7 addresses we checked
  1. https://murf.ai/legal/privacy – reached, no match (HTTP 404)
  2. https://murf.ai/privacy – reached, no match (HTTP 404)
  3. https://murf.ai/privacy-policy – reached, no match (HTTP 404)
  4. https://murf.ai/legal/privacy-policy – reached, no match (HTTP 200)
  5. https://murf.ai/legal/privacy-notice – reached, no match (HTTP 404)
  6. https://murf.ai/trust/privacy – reached, no match (HTTP 404)
  7. https://murf.ai/datenschutz – reached, no match (HTTP 404)

Is this wrong? Send us the URL

Across the market: Named privacy contact in Digital adoption and enablement: 16 of 36 companies

Evidence

The full source lists sit behind these two groups, so that the answer above stays readable.

Published, with a source 6
✓

Subprocessors: the published list

weight 3 of 3

The actual list is published, not just a promise to keep one.

Source: https://murf.ai/legal/sub-processors · checked 2026-10-17

Across the market: Subprocessor list in Digital adoption and enablement: 5 of 35 companies

✓

Data location: where they say data is hosted

weight 3 of 3

The hosting location is stated on a public page.

  • Locations named next to the hosting wording United States, us-east. This does not establish the company’s headquarters.
    Show the 2 exact wordings

    Cloud Infrastructure Murf is hosted on Amazon Web Services (AWS) in the United States, leveraging its secure and scalable cloud infrastructure .

    Read at https://murf.ai/security

    All data is housed in AWS's US-East-2 region, located in Ohio, and all operational and backup storage remains within this region to ensure strict adherence to data residency requirements.

    Read at https://murf.ai/security

Source: https://murf.ai/security · checked 2026-10-17

Across the market: Data location stated in Digital adoption and enablement: 15 of 36 companies

✓

Public pricing with figures

weight 2 of 3

Actual numbers on a public page.

Source: https://murf.ai/pricing · checked 2026-10-17

Across the market: Public pricing in Digital adoption and enablement: 19 of 36 companies

✓

HTTPS enforced with HSTS

weight 2 of 3

HTTP redirects to HTTPS and the HSTS header is set.

  • HSTS max-age 31536000 seconds (365 days).
    Show the exact wording

    max-age=31536000; includeSubDomains

    Read at https://murf.ai/
  • HSTS options includeSubDomains.
    Show the exact wording

    max-age=31536000; includeSubDomains

    Read at https://murf.ai/

Source: https://murf.ai/ · checked 2026-10-17

Across the market: HTTPS enforced with HSTS in Digital adoption and enablement: 29 of 36 companies

✓

Notice before subprocessors change

weight 2 of 3

The vendor commits publicly to giving notice before the list changes.

Source: https://murf.ai/legal/sub-processors · checked 2026-10-17

Across the market: Notice before subprocessors change in Digital adoption and enablement: 8 of 35 companies

✓

Certifications named (SOC 2, ISO 27001)

weight 1 of 3

SOC 2 or ISO 27001 named on a public page.

  • Named on that page ISO/IEC 27001, SOC 2 Type II.
    Show the 2 exact wordings

    We are ISO 42001 , ISO 27001 , SOC 2 Type II , CCPA and GDPR compliant, and we undergo regular third-party audits to validate ou

    Read at https://murf.ai/security

    We are ISO 42001 , ISO 27001 , SOC 2 Type II , CCPA and GDPR compliant, and we undergo regular third-party audits to validate our securi

    Read at https://murf.ai/security

Source: https://murf.ai/security · checked 2026-10-17

Across the market: Certifications named in Digital adoption and enablement: 12 of 35 companies

History

100 0 2026-10-10: 57 of 1002026-10-17: 57 of 100 2026-10-10 2026-10-17
Score over the last 2 runs we measured Murf in: 57 (2026-10-10), 57 (2026-10-17).

Prepare your vendor review

A source is a starting point. Check the product, plan, legal entity and date before treating it as evidence for your purchase. These questions do not change the transparency score.

Murf

6 found · 6 not found · 0 not measured across 12 public checks.

12 of 12 criteria have a measured result from the last 30 days. Oldest dated result: 2026-10-17.

Investigate 6 open evidence questions
  1. Data processing agreement

    Please share the current data processing agreement for the product and plan we are considering, including its annexes and signing process.

    Inspect this check
  2. Status page with history

    Where can we review incident history for the service we will use, and how do we subscribe to incident updates?

    Inspect this check
  3. Uptime SLA with a figure

    Which availability commitment applies to our plan? Please include the measurement window, exclusions and credit claim process.

    Inspect this check
  4. No third-party tracking before consent

    Which third-party requests occur before a visitor makes a choice, and for what purpose? Please distinguish the public website from the product.

    Inspect this check
  5. security.txt (RFC 9116)

    Where should we report a vulnerability, and what acknowledgement and follow-up process should we expect?

    Inspect this check
  6. Named privacy contact

    Which privacy contact handles requests for our account, and what escalation path should we use?

    Inspect this check

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A shortlist holds up to six vendors across categories and lives entirely in the address of its page: share the link, bookmark it, put it in a ticket. Nothing is stored, so we do not know it exists.