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SaaS transparency ranking · Sales and marketing

Web analytics software

33 vendors · updated 2026-10-15

Web analytics tools, ranked by what they publish about how they handle visitor data.

Public transparency score, not a product or security rating. Transparency means: published on the vendor's own site, readable without a login, found by us at the addresses we checked.

+22points above the median of every category we measure

  • Web analytics39
  • All categories17
Median transparency score, out of 100. Web analytics sits above the median across every category we measure.
  1. A0 0%
  2. B3 9%
  3. C5 15%
  4. D7 21%
  5. E11 33%
  6. F7 21%
33 vendors with a score. Bands have fixed thresholds, see how the score works.
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0 without enough data for a band

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Not in the ranking

We could not measure these products with our method, so they are listed here instead of being scored. This says something about our method, not about the vendor.

Narrow it down

Each of these lists the Web analytics vendors that meet one condition, with the source for each, and appears only where at least 8 of them meet it.

This category, criterion by criterion

How this market does on each criterion, with its own share and how it compares with the rest.

Head-to-head comparisons

Each comparison lists only the criteria where the two differ, with the source for every one. All comparisons.

Every result links its source on the vendor page. A grey segment means we could not measure it, not that it is missing. See how we score.