Web analytics vendors, ranked by transparency

Web analytics tools, ranked by what they publish about how they handle visitor data.

#	Vendor	Score	DPA	Subproc.	Region	Status	Pricing	Certs	SLA	HSTS	Consent	sec.txt
1	Mixpanel	85	✓	✓	✓	✓	✓	✗	✓	✓	✗	✓
2	PostHog	85	✓	✓	✓	✓	✓	✓	✗	✓	✗	✓
3	Amplitude	70	✓	✗	✓	✓	✓	✓	✗	✓	✗	✓
4	Matomo	70	✓	✓	✓	✗	✓	✓	✗	✓	✗	✗
5	Umami	70	✓	✓	✓	✗	✓	✓	✗	✓	✗	✗
6	Fathom Analytics	65	✓	✗	✓	✗	✓	✓	✗	✓	✓	✗
7	Heap	50	✗	✗	✓	✓	✓	✓	✗	✓	✗	✗
8	Hotjar	50	✗	✗	✓	✓	✓	✓	✗	✓	✗	✗
9	Simple Analytics	45	✗	✗	✓	✓	✓	✗	✗	✓	✗	✗
10	Plausible	40	✓	✗	✓	✗	✗	✗	✗	✗	✓	✗
11	Pirsch	35	✗	✗	✓	✗	✓	✗	✗	✗	✓	✗
12	Piwik PRO	35	✗	✗	✓	✗	✓	✗	✗	✓	✗	✗

Every result links its source on the vendor page. A dash means we could not measure it, not that it is missing. See how we score.