Alternatives to Benchmark Email
Other Email marketing vendors we measure, sorted by how much they publish that Benchmark Email does not. This is a comparison of disclosure, not of features or fitness.
12 shown of 19 that differ from Benchmark Email on at least one criterion we measured for both. Public transparency score, not a product or security rating.
Benchmark Email has 10 gaps in what we could measure: Data processing agreement, Subprocessor list, Data location stated, Certifications named, Uptime SLA with a figure, HTTPS enforced with HSTS, No third-party tracking before consent, security.txt (RFC 9116), Notice before subprocessors change, Named privacy contact. The column “publishes and Benchmark Email does not” is the one that closes them.
| Vendor | Score | Publishes, and Benchmark Email does not | Benchmark Email publishes, and they do not | |
|---|---|---|---|---|
| Mailgunmailgun.com | 83/100 | 8 Data processing agreement, Data location stated, Certifications named, +5 | nothing | Compare |
| ActiveCampaignactivecampaign.com | 78/100 | 8 Data processing agreement, Subprocessor list, Data location stated, +5 | 1 Public pricing | Compare |
| Customer.iocustomer.io | 80/100 | 5 Data processing agreement, Subprocessor list, Data location stated, +2 | nothing | Compare |
| Mailchimpmailchimp.com | 57/100 | 5 Data processing agreement, Subprocessor list, Data location stated, +2 | 1 Status page with history | Compare |
| Omnisendomnisend.com | 57/100 | 5 Data processing agreement, HTTPS enforced with HSTS, security.txt (RFC 9116), +2 | nothing | Compare |
| Klaviyoklaviyo.com | 65/100 | 4 Data processing agreement, Subprocessor list, Certifications named, +1 | nothing | Compare |
| CleverReachcleverreach.com | 48/100 | 4 Data location stated, No third-party tracking before consent, security.txt (RFC 9116), +1 | nothing | Compare |
| EmailOctopusemailoctopus.com | 43/100 | 3 Data processing agreement, Data location stated, HTTPS enforced with HSTS | 1 Status page with history | Compare |
| Substacksubstack.com | 38/100 | 3 Data location stated, HTTPS enforced with HSTS, Named privacy contact | 1 Public pricing | Compare |
| Elastic Emailelasticemail.com | 35/100 | 2 Data location stated, Named privacy contact | nothing | Compare |
| Postmarkpostmarkapp.com | 35/100 | 2 Data processing agreement, HTTPS enforced with HSTS | 1 Status page with history | Compare |
| Flodeskflodesk.com | 26/100 | 2 Data location stated, Named privacy contact | 1 Status page with history | Compare |
Only criteria we could measure for both are counted. Where we could measure one and not the other, the row is silent: that would be a statement about our measurement, not about either vendor. Every single result with its source is on the two profiles.