Alternatives to Improvado
Other Marketing attribution vendors we measure, sorted by how much they publish that Improvado does not. This is a comparison of disclosure, not of features or fitness.
12 shown of 28 that differ from Improvado on at least one criterion we measured for both. Public transparency score, not a product or security rating.
Improvado has 7 gaps in what we could measure: Data processing agreement, Subprocessor list, Data location stated, Status page with history, Uptime SLA with a figure, No third-party tracking before consent, Notice before subprocessors change. The column “publishes and Improvado does not” is the one that closes them.
| Vendor | Score | Publishes, and Improvado does not | Improvado publishes, and they do not | |
|---|---|---|---|---|
| Cometlycometly.com | 65/100 | 4 Data processing agreement, Subprocessor list, Data location stated, +1 | 2 Public pricing, security.txt (RFC 9116) | Compare |
| Analyzifyanalyzify.com | 57/100 | 3 Data processing agreement, Data location stated, Notice before subprocessors change | 2 Certifications named, Named privacy contact | Compare |
| Factors.aifactors.ai | 57/100 | 3 Data processing agreement, Data location stated, Notice before subprocessors change | 2 Certifications named, security.txt (RFC 9116) | Compare |
| Northbeamnorthbeam.io | 52/100 | 3 Subprocessor list, Data location stated, Notice before subprocessors change | 3 Certifications named, security.txt (RFC 9116), Named privacy contact | Compare |
| HockeyStackhockeystack.com | 48/100 | 3 Data processing agreement, Data location stated, Notice before subprocessors change | 3 Public pricing, Certifications named, security.txt (RFC 9116) | Compare |
| Tealiumtealium.com | 48/100 | 3 Subprocessor list, Status page with history, Notice before subprocessors change | 2 Public pricing, security.txt (RFC 9116) | Compare |
| DashThisdashthis.com | 43/100 | 2 Data processing agreement, Data location stated | 3 Certifications named, security.txt (RFC 9116), Named privacy contact | Compare |
| Funnelfunnel.io | 43/100 | 2 Data location stated, Status page with history | 2 Certifications named, security.txt (RFC 9116) | Compare |
| BlueConicblueconic.com | 39/100 | 2 Data location stated, Status page with history | 2 Public pricing, security.txt (RFC 9116) | Compare |
| Elevargetelevar.com | 39/100 | 2 Data processing agreement, Notice before subprocessors change | 3 Certifications named, security.txt (RFC 9116), Named privacy contact | Compare |
| Addingwelladdingwell.com | 26/100 | 2 Status page with history, Uptime SLA with a figure | 3 Public pricing, Certifications named, security.txt (RFC 9116) | Compare |
| Adverityadverity.com | 35/100 | 1 Data location stated | 2 Certifications named, security.txt (RFC 9116) | Compare |
Only criteria we could measure for both are counted. Where we could measure one and not the other, the row is silent: that would be a statement about our measurement, not about either vendor. Every single result with its source is on the two profiles.