Transparency alternatives to Lytics
Other Marketing attribution vendors we measure, sorted by how much they publish that Lytics does not. This is a comparison of disclosure, not of features or fitness.
12 shown of 43 that differ from Lytics on at least one criterion we measured for both. Public transparency score, not a product or security rating.
Lytics has 11 gaps in what we could measure: Data processing agreement, Subprocessor list, Data location stated, Status page with history, Public pricing, Certifications named, Uptime SLA with a figure, No third-party tracking before consent, security.txt (RFC 9116), Notice before subprocessors change, Named privacy contact. The column “publishes and Lytics does not” is the one that closes them.
| Vendor | Score | Publishes, and Lytics does not | Lytics publishes, and they do not | |
|---|---|---|---|---|
| Supermetricssupermetrics.com | 65/100 | 7 Subprocessor list, Data location stated, Status page with history, +4 | nothing | Compare |
| Cometlycometly.com | 65/100 | 6 Data processing agreement, Subprocessor list, Data location stated, +3 | nothing | Compare |
| Dubdub.co | 52/100 | 6 Data processing agreement, Public pricing, Uptime SLA with a figure, +3 | nothing | Compare |
| Analyzifyanalyzify.com | 57/100 | 5 Data processing agreement, Data location stated, Public pricing, +2 | nothing | Compare |
| AppsFlyerappsflyer.com | 50/100 | 5 Subprocessor list, Status page with history, Public pricing, +2 | nothing | Compare |
| HockeyStackhockeystack.com | 48/100 | 4 Data processing agreement, Data location stated, Notice before subprocessors change, +1 | nothing | Compare |
| Clarisightsclarisights.com | 43/100 | 4 Data processing agreement, Data location stated, Certifications named, +1 | nothing | Compare |
| Factors.aifactors.ai | 43/100 | 4 Data processing agreement, Public pricing, Notice before subprocessors change, +1 | nothing | Compare |
| Funnelfunnel.io | 43/100 | 4 Data location stated, Status page with history, Public pricing, +1 | nothing | Compare |
| Northbeamnorthbeam.io | 43/100 | 4 Subprocessor list, Data location stated, Public pricing, +1 | 1 HTTPS enforced with HSTS | Compare |
| Tealiumtealium.com | 39/100 | 4 Subprocessor list, Certifications named, Notice before subprocessors change, +1 | nothing | Compare |
| Whatagraphwhatagraph.com | 39/100 | 4 Data processing agreement, Data location stated, Public pricing, +1 | 1 HTTPS enforced with HSTS | Compare |
Only criteria we could measure for both are counted. Where we could measure one and not the other, the row is silent: that would be a statement about our measurement, not about either vendor. Every single result with its source is on the two profiles.